Hi, I'm Lorenzo
Creative DirectorTack Boutique, Cofounder, Mexico City
Mar 2018 - Current
Responsible for overseeing all creative products produced at Tack. Ensuring we develop high-quality creative content for our clients in conjunction with art directors and designers.
Creative DirectorMcCANN Worldgroup, Mexico City
Nov 2016 - Mar 2018
Responsible for the activations and campaigns of creative products of brands such as Mobil, Coca Cola, D'Gari, Zurich.
Art DirectorGrupo Expansión, Mexico City
Nov 2006 - Apr 2015
More than 10 years as an art editor for the brands Travel + Leisure, Accent, Air, Flight, Loop, enViva, Endless Vacation, Cubic Meters, among other titles.
Master’s degreeEscuela Superior de Diseño de Barcelona ESDESIGN Oct 2019 – Dec 2020
The Master in Motion Design thought me to lead all communication skills to the audiovisual world; learning to generate visual identities where movement is the part that defines the personality of the brand and generating the movement of things based on ideas and reasoning.
Postgraduate degreeUniversidad Nuevo Mundo, México Jul 2004 – Dec 2004
Postgraduate degree in Visual Communication and Art, to establish the principles of graphic communication based on the study of contemporary art history.
Bachelor’s degreeUniversidad Nuevo Mundo, México Aug 1999 – Jul 2004
University degree in Graphic Design through a linear journey starting with the most basic concepts of design and continuing through the study of each of the design disciplines: Branding, Editorial Design, Packaging Design, Digital Design, and Signage Design among others.
Throughout these seventeen years of experience in graphic arts, I have specialized in these three disciplines of design.