designer

Hi, I'm Lorenzo

Experience

My specialization

Web Design

Working with the client to deliver master plans that create new vibrant venues and spaces that allow their products to be dynamically presented.

Print design

Work with brands and clients to create relevant and impactful editorial products that allow establishing a successful communication channel.

Motion design

Work with brands and clients to create kinetic brands that allow establishing a moving identity that reinforces transmedia brands.

Download Resume

Resume

Experience

Creative Director

Tack Boutique, Cofounder, Mexico City
Mar 2018 - Current

Responsible for overseeing all creative products produced at Tack. Ensuring we develop high-quality creative content for our clients in conjunction with art directors and designers.

Creative Director

McCANN Worldgroup, Mexico City
Nov 2016 - Mar 2018

Responsible for the activations and campaigns of creative products of brands such as Mobil, Coca Cola, D'Gari, Zurich.

Art Director

Grupo Expansión, Mexico City
Nov 2006 - Apr 2015

More than 10 years as an art editor for the brands Travel + Leisure, Accent, Air, Flight, Loop, enViva, Endless Vacation, Cubic Meters, among other titles.

Education

Master’s degree

Escuela Superior de Diseño de Barcelona ESDESIGN Oct 2019 – Dec 2020

The Master in Motion Design thought me to lead all communication skills to the audiovisual world; learning to generate visual identities where movement is the part that defines the personality of the brand and generating the movement of things based on ideas and reasoning.

Postgraduate degree

Universidad Nuevo Mundo, México Jul 2004 – Dec 2004

Postgraduate degree in Visual Communication and Art, to establish the principles of graphic communication based on the study of contemporary art history.

Bachelor’s degree

Universidad Nuevo Mundo, México Aug 1999 – Jul 2004

University degree in Graphic Design through a linear journey starting with the most basic concepts of design and continuing through the study of each of the design disciplines: Branding, Editorial Design, Packaging Design, Digital Design, and Signage Design among others.

Skills